Nishi is the Founder and CEO of BrandCross Consulting whose mission is to enable young talent and organisations to build better brands, because a better brand means better marketing. With high profile international business experience of over 35 years in developing brands for Fortune 500 companies such as Unilever, Coca-Cola, British Petroleum, Danone, Kraft Foods, YUM!, Asian Paints and others, Nishi has held C-Level leadership roles in global brand management and general management based in the U.S., China and India. She has deep knowledge and understanding of BRIC markets and cultures gained though on-site work and life experiences in the U.S., Latin America and Asia. While building brands all along, several of which have won international and domestic creative and effectiveness recognition, Nishi also had the opportunities to develop initiatives including CSR programs such as Lifebouy India’s Hand Washing program, setting up Lowe India’s Rural Communications Group for Unilever’s brands and leading the development of Goli Ke Hamjoli – an USAID funded program – to promote the use of oral contraceptives in India. Nishi has served on the juries of effectiveness and content marketing awards in India and the U.S. and was part of the Visiting Faculty at the Miami Ad School, Miami.

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